WeAllShareRoots, what our bags are about:
the warm colours of African fabrics: wax, shweshwe, kente
chic and easy-to-wear designs
responsible and ethical fashion
the passion of a small, dynamic, French-South African company.
Unique and trendy fashion pieces for mindful people.
Manufactured in Cape Town, South Africa, the bags are handmade, in limited editions. All the materials used to make them are carefully chosen and aim to bring out the colours and patterns of traditional African fabrics.
For more details on our socially committed, ‘Made in Africa’ production methods, click here.
WHO IS BEHIND WE ALL SHARE ROOTS?
Elise, a former Parisian now living in South Africa, and Rudi, born and bred in Cape Town, join forces on a daily basis to develop the brand and bring the ethical and local vision they have for the project to life.
Elise is passionate about African colours and tries to capture them in the bags’ designs. She is the overall coordinator for the project.
Rudi lends his knowledge of the local business environment and laws to the project.
As for the production, this is carried out by a small network of craftsmen, NGOs and small and medium sized businesses.
To find out more about our social commitment, click here
AND FINALLY, WHY THE NAME?
Up until 2016, there was a gigantic piece of graffiti displaying ‘We All Share Roots’ within the District Six area of Cape Town – a district which is quite symbolic of the injustices suffered during Apartheid. Produced by the Boa Mistura collective, it served to remind us that we all have the same roots, roots which lead us back to Africa.
Against a backdrop of racial tension, attacks and political divisions, this message seemed like a Eureka moment for us, it just had to be a part of the adventure.
Unity, uniqueness and sharing. It was all there.