Ethical commitment and local production:

  • Promotion of local resources
  • Small-scaled production process
  • Long-term partnerships with family-owned SMEs, handcrafters and seamstresses in precarious situations
  • Individual and personal relationship with each of our suppliers
  • Support of local employment and skills development in a country where 1 in 4 people is unemployed

Social and societal commitment:

  • Placing human being at the core of our brand
  • Research of suppliers out of the mainstream
  • Active involvement in the construction of a self-sufficient workshop for our seamstresses from townships
  • Slow fashion principles (responsible production mode, no unsold pieces, use of offcuts, etc.)
  • Limited and responsible use of advertising, lack of “artificial” sale incentive (Mother’s day, Valentine’s day, etc.)
  • Support of Matharie Sanitary Pads Project association (against absenteeism and de-schooling of young women in poor rural areas)

Environmental commitment:

  • Development of a 100% vegan range
  • Investment into a new and vibrant material for the future, Piñatex® (natural leather alternative made from pineapple leaves fibres)
  • Use of offcuts
  • Choice of quality and long-lasting materials (leather, wood, cotton, etc.)
  • Printing on recycled paper

 

* Piñatex® is intended to be a sustainable alternative to the mass production of leather and pollutants, thus enabling a responsible choice for a better future. Made from natural wastes, with a low water use and reduced waste production, this material does not contain any harmful or animal chemicals. The Piñatex® production does not require any additional environmental resource and the surplus of biomass is saved to be used as fertilizer or biofuel by farmers.

Love for Africa:

  • Placing Africa and its know-how into the spotlight
  • Changing people’s perception of this amazing continent
  • Working on the traceability of all our fabrics in Africa

 

Our fabrics:

The fabrics, known as ‘wax” or ‘pagne’, or sometimes quite simply ‘African prints’, are cotton textiles which have been treated with water-resistant wax on both sides. The printing technique draws its inspiration from Javanese batiks. The patterns are very different and very colourful. Production of these fabrics tends to come from Europe (mainly Holland), Africa or even Asia. The Port Elizabeth region in South Africa is producing a growing range of these fabrics which means they can be easily found in Cape Town.

Shweshwe is considered as THE traditional South African fabric. Printed using geometrical patterns, dyed an indigo colour and 100% cotton, it was introduced to South Africa in the 19th century by German immigrants and today forms an integral part of South African culture, particularly for women of the Xhosa ethnic group. Today, it is manufactured locally near Durban. This fabric is very rigid as it is starched.